Between 1980 and 2010, Mexico’s cities doubled in population, while urban land area expanded six-fold. Historically, Mexican cities have grown according to a 3D-model: distant, dispersed, and disconnected. The FedEx-EMBARQ MAP Center in Mexico confronts the urban mobility challenges created by this history of sprawling development.
In order to ensure consistency and improve the user experience, EMBARQ Mexico developed a diagnostic tool to identify key factors that hinder the proper management of transit systems. Using this tool, EMBARQ Mexico helped to identify and address the main challenges for Metrobús riders in Mexico City. EMBARQ Mexico currently provides technical assistance on specific quality of service elements to bus systems in five Mexican cities.
EMBARQ Mexico’s Safety First project aims to reduce the rate of traffic crashes in urban public transport systems through the implementation of institutional and business policies that integrate international standards, performance indicators, and casualty analysis into a driver training program and defensive safety manual.
Driver Training: In 2013, the Metrobús system trained 100 percent of its drivers in safe driving techniques. After this success, the project was replicated in León. In 2014, EMBARQ Mexico trained 200 drivers using Safety First defensive driving material.
Institutional Policies for Road Safety: From 2013 to 2014—through an iterative process of collecting best practices, benchmarking, and workshops with stakeholders—the FedEx-EMBARQ MAP Center in Mexico identified the key elements required to create a comprehensive road safety plan for Mexico City. The plan contains 37 actions, which are currently being implemented by Metrobús.
Centro Histórico de la Ciudad de México—the Historic Center of Mexico City—is a vibrant...
