The MAP Ripple Effect

The MAP Ripple Effect

The FedEx-EMBARQ MAP project's strategy and collaboration generate a ripple effect that has grown beyond what was initially conceived. During the first two years of the program (2010–2011), MAP projects provided direct technical advice to 300 transport officials in cities in Mexico, influencing their decision making and associating the FedEx brand with sustainable transport for more than 300,000 people.

During the next two years (2012–2013), MAP was consolidated and scaled up to include India and Brazil, as well as the Transportation Fellowship Program and a global research initiative on vehicles and fuels. During this period, MAP succeeded in preventing the emission of 20,000 metric tons of carbon dioxide across Brazil, India, and Mexico, and delivered FedEx and EMBARQ expertise to 1,667 transportation officials and drivers via trainings and technical consultation. 

This effect has continued with an expansion into China—home to the world's largest urban population—in 2014. 

This ripple effect will continue to grow into the future as the FedEx-EMBARQ collaboration positively impacts the lives of those in cities around the globe.